Dick and Gabrielle Okray | Okray Family Farms

Wisconsin Farmers

A Personal Commitment to a Statewide Commitment of Sustainability.

Wisconsin farmers have long supported farming practices that help the environment. A close-working relationship with our team of UW and USDA researchers has helped Wisconsin farmers take proactive strides linked to living within our environment. The population is increasing and the amount of farmland is at risk of decreasing. Therefore, farmers need to maintain the soil health and quality in order to be more efficient food producers. Today’s farming practices produce the same amount of food while using less land and less energy.


Farmers are True Stewards of the Water.

Cool, Clear Water

As more food is required to feed a growing population, farmers realize water management is as critical as the water itself.

Efficiencies in irrigation and water management allow farmers to protect and conserve this natural resource. Improved practices have reduced the impact of irrigation on water quantity and quality, conserving water for nonagricultural needs. Because farmers are concerned about water scarcity throughout the nation, they are utilizing new soil management techniques, planting drought-tolerant crops and designing runoff collection systems.


Farmers work to be good stewards of the land and environment in which they live and work.

Conservation and Technology are Steadily Improving the Environment

Farming, like any other business, is embracing technology to adapt and change. These technological advances allow farmers to produce more crops on less farmland with less impact on the environment. Farms are often passed down from generation to generation, so farmers have personal incentive to care for the land, water and environment because it impacts their business and their family. Conservation practices and efforts to increase yields allow farmers to produce more food with a lower carbon footprint than ten years ago.

Water Commercial

Did you know trees use more water than vegetables? Learn the facts about farmers’ water use and how they monitor it with up-to-date technology.